RECENT POSTS
Tuesday, June 18, 2019
Popping the Lid on Smuckers’ Goodwill

Tuesday, June 11, 2019
Not Much Fizz in LaCroix Right Now

Wednesday, May 29, 2019
An Example of Calcbench, Excel, and Insight

Monday, May 20, 2019
Research Paper: Capex Spending

Thursday, May 16, 2019
Psst: Got Any Weed?

Wednesday, May 15, 2019
Open Letter: SEC Proposed Rule for BDCs

Friday, May 10, 2019
General Motors and Workhorse

Monday, May 6, 2019
How to Find Earnings Release Data

Tuesday, April 23, 2019
Following Restructuring Costs Over Time

Monday, April 22, 2019
Capex Spending: More Than You Might Think

Saturday, April 13, 2019
When AWS Takes Over the World

Thursday, April 11, 2019
Data Trends in Focus: Restructuring Costs

Sunday, April 7, 2019
How One Customer Crushed It With Calcbench

Thursday, April 4, 2019
TJX Shows Complexity of Leasing Costs Reporting

Tuesday, April 2, 2019
CEO Pay Ratios: Some 2018 Thoughts

Wednesday, March 27, 2019
Corporate Spending: Where It Goes, 2017 vs. 2018

Monday, March 25, 2019
Health Insurers: A Bit Winded?

Friday, March 22, 2019
Our New Master Class Video

Thursday, March 21, 2019
Tech Data’s Goodwill Adjustment

Tuesday, March 19, 2019
There’s Taxes, and There’s Taxes

Archive  |  Search:
Not Much Fizz in LaCroix Right Now
Tuesday, June 11, 2019

The bubbles seem to have burst for National Beverage, maker of LaCroix soda water.

National Beverage, delightfully tickered as $FIZZ, took a 10 percent hit to its stock price on Tuesday. Why? Because a new lawsuit has emerged against the company, alleging that senior executives were preparing to declare that LaCroix soda cans are free of the toxic chemical Bisphenol A — which, the plaintiff in the lawsuit says, is misleading.

The plaintiff is a former National Beverage executive, Albert Dejewski, who also says that when he tried to raise his concerns to management, the company fired him.

Now, whistleblower complaints against large companies are not new, and for the record, National Beverage denies any wrongdoing. But the lawsuit did prompt a flurry of analyst notes about the company and its prospects, which don’t seem to rosy right now. (One analyst diplomatically called National Beverage “effectively in free fall.”)

So what do the numbers say? We pulled up the Company-in-Detail page for $FIZZ and looked.

Figure 1, below, compares National Beverage’s most recent quarterly filing to the year-ago period. Pretty much every number is moving in the wrong direction: revenue down, cost of sales up, gross profit down, SG&A expenses up, pretax income down. Heck, even the company’s provision for taxes is up. How often do you see that since Congress cut corporate taxes 18 months ago?



Then we jumped over to FIZZ’s footnote disclosures. Nothing to leave you feeling refreshed in those filings, either.

Sales by case volume were down 4.1 percent, “principally due to widespread media coverage of litigation regarding the marketing and labeling of LaCroix” — and those were prior lawsuits alleging contaminants in LaCroix, not to be confused with this whistleblower retaliation lawsuit filed this week. Costs were up due to higher fixed costs, including the price of aluminum and freight shipping.

The company’s cash position is still rising, but it rose only $19 million in the most recent quarter, compared to rising $26.2 million a year earlier. The company also reported a decrease in working capital because of a special cash dividend paid to shareholders last November that cost $135.2 million.

So perhaps surprising nobody, LaCroix’s share price has been tumbling for the better part of a year: from $124 per share last November, to $47.50 this week.



The firm’s last 10-Q was filed on March 7 — which means its next earnings report should arrive any day now. Let’s see what happens when the company cracks open that can.


FREE Calcbench Premium
Two Week Trial

Research Financial & Accounting Data Like Never Before. More features and try our Excel add-in. Sign up now to try the Premium Suite.